I had the opportunity to work with HolyHell before and during its brand launch in 2022. On board as social media marketing and creative consultant, I collaborated closely with the owner to create a strong, edgy brand identity by organising photoshoots, sourcing models and influencers, and designing a fully functional e-commerce website.

The creative process and innovation that went into creating a brand identity and showcasing Holy Hell products was extremely exciting and I have worked with them on several projects since then to now.